Bottom line first: Windows costs £2,708 per device over 5 years, Mac costs £1,443
You save £1,265 per device by switching to Mac.
- 50 employees: Save £63,250 over 5 years
- 100 employees: Save £126,500 over 5 years
- 500 employees: Save £632,500 over 5 years
- 1,000 employees: Save £1,265,000 over 5 years
All numbers below use real 2025 UK and US wage data from Indeed, Glassdoor, PayScale, and BLS.
Current Mac pricing (February 2025)
| Model | UK Price | US Price |
|---|---|---|
| MacBook Air 13" M4 (16GB/512GB) | £1,199 | $1,499 |
| MacBook Air 15" M4 (16GB/512GB) | £1,399 | $1,749 |
| MacBook Pro 14" M4 (16GB/512GB) | £1,599 | $1,999 |
Equivalent Windows business laptops:
| Model | UK Price | US Price |
|---|---|---|
| Dell Latitude 5550 | £1,050-£1,200 | $1,300-$1,500 |
| Lenovo ThinkPad T14s | £1,100-£1,300 | $1,400-$1,600 |
| HP EliteBook 840 | £1,000-£1,150 | $1,250-$1,450 |
Real IT support wages (2025 market data)
UK IT Support Engineer
Base salary: £30,000/year (Indeed £29,015 | Glassdoor £30,380 | CV-Library £29,000)
Base salary: £30,000
Employer NI (15% on £25,000): £3,750
Workplace pension (3%): £900
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Fully loaded cost: £34,650/year
US IT Support Engineer
Base salary: $72,000/year (Glassdoor $68,242 | Salary.com $79,715 | ZipRecruiter $65,871 average)
Base salary: $72,000
Social Security (6.2%): $4,464
Medicare (1.45%): $1,044
FUTA (0.6% on $7k): $42
SUTA (2% average): $1,440
Health/benefits (25%): $18,000
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Fully loaded cost: $96,990/year
Real cost per ticket (2025 industry data)
Industry benchmarks:
- MetricNet 2021: $15.56 average (range $2.93-$46.69)
- BMC 2018: $20 per ticket recommendation
- HDI benchmarking: $6-$40 range
We use: £17 (UK) | $22 (US) for 2025
Where your money goes
1. IT staffing ratios (IBM/Forrester verified data)
Mac support:
- 1 IT person supports 600 Macs
- Cost per device: £34,650 ÷ 600 = £58/year | $96,990 ÷ 600 = $162/year
Windows support:
- 1 IT person supports 300 PCs
- Cost per device: £34,650 ÷ 300 = £116/year | $96,990 ÷ 300 = $323/year
Difference: £58/year per device (£290 over 5 years)
2. Support tickets (Forrester/IBM data)
- Mac users generate: 2.4 tickets/year × £17/ticket = £41/year | $53/year
- Windows users generate: 6 tickets/year × £17/ticket = £102/year | $132/year
Difference: £61/year per device (£305 over 5 years)
3. Software licensing (per device per year)
Windows requirements:
Windows 11 Enterprise: £90/year | $120/year
Endpoint security (CrowdStrike): £60/year | $80/year
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Total: £150/year | $200/year
Mac requirements:
macOS (included): £0/year
Built-in security: £0/year
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Total: £0/year
Difference: £150/year (£750 over 5 years)
4. Device lifespan
- Mac: 6-8 years optimal (we use 7 years)
- Windows: 3-5 years (Microsoft says 4.4 years, we use 4 years)
Over 5 years:
- Mac: Buy once £1,199, still working in year 5
- Windows: Buy £1,050 year 1, replace after year 4 (20% of new device) = £210
Difference: £210 extra Windows hardware cost over 5 years
5. Resale value (after 4 years)
- Mac: £1,199 → £390 (32.5% residual value)
- Windows: £1,050 → £132 (12.5% residual value)
Difference: Mac recovers £258 more
Complete 5-year TCO per device
Mac TCO (5 years):
Hardware purchase: £1,199 | $1,499
IT staffing (£58 × 5): £290 | $810
Support tickets (£41 × 5): £205 | $265
Software licensing: £0 | $0
Resale value (year 4): -£390 | -$487
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TOTAL MAC: £1,304 | $2,087
Windows TCO (5 years):
Hardware purchase: £1,050 | $1,312
IT staffing (£116 × 5): £580 | $1,615
Support tickets (£102 × 5): £510 | $660
Software licensing (£150 × 5): £750 | $1,000
Hardware replacement (20%): £210 | $262
Resale value (year 4): -£132 | -$165
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TOTAL WINDOWS: £2,968 | $4,684
You save: £1,664 per device | $2,597 per device
What this means for your company
50 employees
| UK (5 years) | US (5 years) | |
|---|---|---|
| Windows total | 50 × £2,968 = £148,400 | 50 × $4,684 = $234,200 |
| Mac total | 50 × £1,304 = £65,200 | 50 × $2,087 = $104,350 |
| YOU SAVE | £83,200 | $129,850 |
That's 1.5 mid-level developers
100 employees
| UK (5 years) | US (5 years) | |
|---|---|---|
| Windows total | 100 × £2,968 = £296,800 | 100 × $4,684 = $468,400 |
| Mac total | 100 × £1,304 = £130,400 | 100 × $2,087 = $208,700 |
| YOU SAVE | £166,400 | $259,700 |
That's a 4-person engineering team
200 employees
| UK (5 years) | US (5 years) | |
|---|---|---|
| Windows total | 200 × £2,968 = £593,600 | 200 × $4,684 = $936,800 |
| Mac total | 200 × £1,304 = £260,800 | 200 × $2,087 = $417,400 |
| YOU SAVE | £332,800 | $519,400 |
That's 5 senior engineers or a satellite office
500 employees
| UK (5 years) | US (5 years) | |
|---|---|---|
| Windows total | 500 × £2,968 = £1,484,000 | 500 × $4,684 = $2,342,000 |
| Mac total | 500 × £1,304 = £652,000 | 500 × $2,087 = $1,043,500 |
| YOU SAVE | £832,000 | $1,298,500 |
That's £832k or $1.3M back in your business
1,000 employees
| UK (5 years) | US (5 years) | |
|---|---|---|
| Windows total | 1,000 × £2,968 = £2,968,000 | 1,000 × $4,684 = $4,684,000 |
| Mac total | 1,000 × £1,304 = £1,304,000 | 1,000 × $2,087 = $2,087,000 |
| YOU SAVE | £1,664,000 | $2,597,000 |
That's £1.66 million or $2.6 million. On laptops.
CrowdStrike: £10 billion lesson Windows can't forget
July 2024: One CrowdStrike update crashed 8.5 million Windows machines globally.
- Airlines grounded
- Banks offline
- Hospitals on backup
- Manual USB recovery for every machine
- Total damage: $10+ billion
Macs affected: Zero.
Why? macOS doesn't allow security software to access the kernel. Windows does.
That's not in the TCO numbers above. But it should be.
Software compatibility
Works perfectly on Mac:
- QuickBooks Online, Xero, Sage Intacct
- Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams)
- Salesforce, HubSpot, Slack, Zoom, Google Workspace
Actually Windows-only:
- Sage 50 desktop (use cloud version instead)
- QuickBooks Desktop Enterprise (discontinued Sept 2024, use QBO)
- Microsoft Access, Publisher, Visio
- SAP GUI client
Need Windows? Parallels Desktop runs Windows 11 on Mac for £99/year ($99/year).
Real companies using Mac at scale
- IBM: 290,000+ Macs (largest corporate Mac deployment)
- SAP: 24,000 Macs across 90,000 employees
- Cisco: 130,000 Macs in 99 countries
- GE: 330,000 employees with Mac rollout
- Capital One: Employee choice, overwhelming Mac preference
If IBM runs 290,000 Macs, you can run 50.
The research bias
Every Mac TCO study is Apple-commissioned. Does that make it wrong? No. But it means:
- These are best-case numbers
- Your results will vary
- Selection bias is real
Even knocking 30% off these savings, Mac still wins decisively.
When Windows makes sense
- Genuine Windows-only software you can't migrate
- Deep Windows infrastructure investment
- Short-term contractors or high-turnover roles
- Specialised hardware requirements (touchscreens, ruggedised)
That's it.
What to do next
- Audit your Windows support costs (pull 6 months of ticket data)
- Pilot 10-20 Macs with technical users
- Measure actual support burden vs Windows baseline
- Calculate your TCO using your real numbers
- Roll out employee choice if pilot matches industry data
Bottom line
For 100 employees:
- Windows: £296,800 over 5 years
- Mac: £130,400 over 5 years
- You're wasting £166,400
For 500 employees:
- Windows: £1,484,000 over 5 years
- Mac: £652,000 over 5 years
- You're wasting £832,000
The upfront price is irrelevant. What matters:
- ✅ 50% lower IT staffing requirements
- ✅ 60% fewer support tickets
- ✅ 3 years longer device life
- ✅ 3× better resale value
- ✅ Zero software licensing costs
- ✅ No catastrophic failure risk
The only reason not to switch? Inertia.
Need help calculating your specific TCO or planning deployment? Get in touch — this is exactly what we do.
Sources & methodology
Wage data:
- UK: Indeed (£29,015), Glassdoor (£30,380), CV-Library (£29,000)
- US: Glassdoor ($68,242), Salary.com ($79,715), ZipRecruiter ($65,871)
Cost per ticket:
- MetricNet 2021 benchmark: $15.56 average
- BMC 2018 recommendation: $20
- HDI range: $6-$40
TCO data:
- Forrester TEI 2024 (Apple-commissioned)
- IBM Mac@IBM 2019-2024 data
- Jamf enterprise deployment data
Employer costs:
- UK: 15% NI on earnings >£5,000, 3% minimum pension
- US: 7.65% FICA, 0.6% FUTA, 2% SUTA average, 25% benefits